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The Grocerant Niche.
Ready-2-Eat and Heat-N-Eat.
Foodservice Solutions® primary focus is the Grocerant Niche. Filled with Ready-2-Eat and Heat-N-Eat fresh prepared food sold in restaurants, grocery stores, conveniences stores, chain drug stores and other non-traditional points of fresh food distribution. The consumer does not understand or accept the notion of channel blurring. Channel blurring is only in the minds-eye of the legacy brand marketers.
Consumers today are looking for Ready-2-Eat or Heat-N-Eat meals. Meal components that can be customized, personalized, and bundled into their next meal! Is your company ready to expand market share in the grocerant niche, the fasted growing sector in every sector of food retail?
Since 1991 Foodservice Solutions® has worked with clients including food manufactures, food suppliers, and food retail companies to garner new customers, creating new avenues of distribution, and new information services. Foodservice Solutions® goal is to edify brands, products, and companies with consumer relevant attributes and/or positioning. Foodservice Solutions® creates value for company products and services so the that value of their brand is always of greater value than a competitors or it competitors discount in any retail food channel.
At One P.M., 81% of consumers do not know, What’s for Dinner? At Four P.M., 61% of consumers do not know What’s for Dinner? Most Americans do start wondering, what am I going to have for dinner? Very few will even entertain the idea of cooking from scratch.
Most consumers do not have a clue what they want, let alone what to eat or cook for dinner. Four P.M. is the time that the competition between; Supermarkets, Grocery Stores, Convenience Stores, Drug Stores, Restaurants, and non-traditional outlets for share of stomach heats up.
The Grocerant niche, that is to say, Ready-2-Eat and Heat-N-Eat fresh prepared food is booming. Driven by a dramatic increase in multi-ethnic, multi-generational family households that lack both the time and cooking skill-set to prepare a meal that the entire family can enjoy. Grocerant bundled meal components have become the solution.
The Ready-2-Eat and Heat-N-Eat Market Opportunity Size:
The opportunity exists at the intersection of the consumer, time constraints, and skill-set. The combined restaurant, grocery store, new non-traditional outlets account for 1.73 Trillion in annual sales. According to the National Restaurant Association, total estimated restaurant prepared meal sales for 2013 reached $660.5 billion. Restaurants’ share of the food dollar was 49%, with 1.6 million dollars in sales on a typical day. The Grocery industry food sales for 2012 as reported by Food Marketing Institute, was $602.2 Billion. When non-traditional locations, including drug stores, dollar stores, convenience stores are included, the market opportunity is in excess of $1.73 Trillion in the United States alone.
A consistent trend in the food industry has been the increasing demand for Ready-2-Eat and Heat-N-Eat fresh and prepared food. According to The New American Family, the more children there are in a household, the more likely its members are to cook at home, and use pre-packaged convenience foods.
Foodservice Solutions® proprietary research found that in American families today, the evening meal is assembled at home from multiple sources including Ready-2-Eat and Heat-Neat fresh prepared food and divided between eating out or ordering meal components. Meal time flavor profiles have expanded beyond the cooking mastery within the household. More than 9 in 10 parents serve ethnic foods at home, in which they do not have the skill set to prepare. This increases demand for Ready-2-Eat and Heat-N-Eat fresh and prepared food across all age groupings.
Foodservice Solutions® can help your brand, product, or service build sales, market share, and profits in the Ready-2-Eat and Heat-N-Eat Grocerant niche. Success does leave clues! Foodservice Solutions® has been gathering these clues since 1991.
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